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p. 195-201

Contemporary methodology of marketing at the development of aquaculture

Datsolopoulos A.

The development and the expansion of the market of aquaculture products is supported by different strategical movements as the publicity to be done and the quality standards that aquaculture must keep in order to rely on the quality and delivery of their products. This work explains different marketing data and strategies that Greek and Mediterranean aquacultures may consider towards an optimal development of this sector.

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Mots-clés

AQUACULTURE, COMMERCIALISATION, GRECE

Citer cet article

Datsolopoulos A. Contemporary methodology of marketing at the development of aquaculture. Marketing of aquaculture products . Zaragoza : CIHEAM, 1996. p. 195-201. (Cahiers Options Méditerranéennes; n. 17). Seminar of the CIHEAM Network on Socio-economic and Legal Aspects of Aquaculture in the Mediterranean (SELAM), 1995/10/11-13, Thessaloniki (Greece). http://om.ciheam.org/om/pdf/c17/96605686.pdf