In Cyprus there is a shortage of fish and local production from fisheries and aquaculture meets only about 40 per cent of the total fish consumption, while the gap is filled by imports. Marine aquaculture is promoted by the government in order to increase the local supply of fresh fish. Per capita consumption of fish in 1994 was around 13 kg out of which 1.2 kg was consumed by tourists. An analysis of the consumption is being further attempted. Special attention is given to good quality fresh fish and its sources of supply, since marine aquaculture in 1994 represented about 30 per cent of it. The factors which affect the market for aquaculture products are being examined. Consumer preferences are also discussed. The perspectives for the expansion of the market for aquaculture products are given. It is anticipated that the new market environment created by GATT and the harmonization of Cyprus to the Aquis Communautaire could affect the supply and, subsequently, the consumption of fish in Cyprus.