In Italy fish represents an important component of the food supply chain. Several factors determine the developments in the fishery sector. The biological limitations on marine fish stocks are a major constraint, although they can be somewhat counterbalanced by increasing the fishing capacity, by technological developments in harvesting and transport, and by the development of aquaculture. While supply is limited, demand for fish and fish products continues to rise. This demand is influenced by human population levels, their eating habits, disposable income, and prices. Aquaculture species such as seabass, turbot, seabream or salmon are also consumed in increasing amounts. Consumption of value-added products is growing, but the Italian preference is still for the fresh products. Data show that the Italian market can still develop as around 51 percent of families consume fish at least once a week. Average consumption of seafood is about 2 kg monthly per capita.