The present study demonstrates that food safety interventions must be aligned to the targeted producers and consumers, many of whom are resource-poor. A case of aflatoxin contamination in groundnut supply in South Africa is introduced, and the decisions that underlie the behaviour of targeted agents are examined. From such an evaluation follows an identification of the need for a related policy to support proper functioning of the process standard. In this study, organic dried apricot has been studied. It was first produced organically in Turkey in 1985. This article discusses organic dried apricot production and its marketing methods.