The set of recommendations issued from MASMANAP concerted action is divided into the main fields of interest, including the analysis of aquatic food supply and the review and assessment of the main economic studies carried out in the field of markets and consumption. The in-depth analysis of seafood demand, based on both quantitative and qualitative surveys, is reported to be an essential tool to manage the development and diversification of the aquaculture industry. The marketing survey of new aquaculture products is also expected to provide a good insight into the potential outlets offered within the whole food sector. This paper also takes into account some of the points of view expressed by the aquaculture industry representatives during the final seminar.