In the framework of the EU Concerted Action MASMANAP, a qualitative survey of the diversification of products based upon aquaculture species was undertaken in eight countries. The UK and France highlight important developments in aquatic product innovation through raw material processing, presentation and packaging. New products are commonly found to be based on the well-established species such as salmon, trout and, to a lesser extent, mussels and shrimps. In other countries the development of new products is more limited and is constrained by retention of more traditional consumption preferences. Spain represents an intermediate case with significant consumption of fresh seafood, some traditional processed products, mussels and some development of new products based on trout and salmon. A growing trend towards convenience food is evident in most European countries, but is especially strong within the UK and, to a lesser extent, France.