Options Méditerranéennes en ligne - Collection numérique

p. 95-100

FEAP marketing studies and promotion initiatives

Hough C.

The Federation of European Aquaculture Producers (FEAP) groups 28 National Aquaculture Associations that cover all different finfish species. The paper explains why marketing and promotion are necessary to keep aquaculture profitable and what the main initiatives of the FEAP have been in these fields.

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Mots-clés

AQUACULTURE, COMMERCIALISATION, EUROPE, PROMOTION DES VENTES

Citer cet article

Hough C. FEAP marketing studies and promotion initiatives. In : Paquotte P. (ed.), Mariojouls C. (ed.), Young J. (ed.). Seafood market studies for the introduction of new aquaculture products. Zaragoza : CIHEAM, 2002. p. 95-100. (Cahiers Options Méditerranéennes; n. 59). Seminar of the CIHEAM Network on Socio-Economic and Legal Aspects of Aquaculture in the Mediterranean, 2001/06/21-22, Zaragoza (Spain). http://om.ciheam.org/om/pdf/c59/02600086.pdf