TY - CHAP AU - Kalogeras N. AU - Kalaitzis P. AU - van Dijk D. PY - 2005/// TI - Cooperative strategic behaviour in organic food markets: a note T2 - Food quality products in the advent of the 21st century: production, demand and public policy PB - Chania : CIHEAM VL - 64 SP - 115-127 A2 - Mattas K. A2 - Tsakiridou E. AB - The aim of this article is to throw light on how marketing strategies are imbedded in the overall strategy of cooperative firms involved in organic agriculture. Through in-depth interviews with CEOs from 7 Dutch agri-food market-driven cooperatives, it was determined that: the theoretical taxonomy of strategies matched quite well with actual strategies. Dutch cooperatives involved in organic activity use a mix of marketing planning elements and they develop generic competitive advantages in the form of specialisation through very selective market segmentation. N1 - 83. EAAE Seminar on Food Quality Products in the Advent of the 21st Century: Production, Demand and Public Policy, 2003/09/04-07, Chania (Greece) UR - http://om.ciheam.org/om/pdf/c64/00800049.pdf ER -