World pomegranates demand increased through the beginning of the 21st century, probably mainly due to the publication of research findings on the fruit's contribution to human health. A lack of dependable national statistics prevents us from estimating world trade. A paired time-series of price data by exporting and importing country in Europe is available, offering useful information to producers, traders and investors. The information allows an analysis of: (i) seasonality of fruit and aril prices by country of origin and European market; (ii) sensitivity of the trade to economic crises such as experienced in 2008; and (iii)estimation of supplier prices and comparison by hemispheres. The results are invaluable for producers andtraders, as well as regional and national plannners.