Fait partie de [OMC59]

2002 - 377 p.
  p. 9-13

Introduction to market research studies on aquatic food products

Young J.A., Smith A.P.

The central and common thrust of the various MASMANAP project tasks has been to identify and evaluate the data which are available to aquaculture producers so that they might be able to make decisions about developing new products. The paper presents and discusses the existing and desirable data for market research on aquatic food products. The need for qualitative data as a complement to quantitative data is shown, to allow an accurate understanding of the customer/market interface, and an analysis of the needs of individual users groups. The advance of information and communication technology (ICT) enables more detailed investigation and survey. The difficulty of access to market research data for individual small producers is pointed out, and the interest of alliances between organisations along the supply chain for a better information about highly dynamic markets.

Mots-clés    

COLLECTE DE DONNEES, ETUDE DE MARCHE, PRODUIT ALIMENTAIRE ORIGINE MARINE

Citer cet article    

Young J.A., Smith A.P. Introduction to market research studies on aquatic food products. In : Paquotte P. (ed.), Mariojouls C. (ed.), Young J. (ed.). Seafood market studies for the introduction of new aquaculture products. Zaragoza : CIHEAM, 2002. p. 9-13. (Cahiers Options Méditerranéennes; n. 59). Seminar of the CIHEAM Network on Socio-Economic and Legal Aspects of Aquaculture in the Mediterranean, 2001/06/21-22, Zaragoza (Spain). http://om.ciheam.org/om/pdf/c59/02600075.pdf