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2001 - 246 p.
  p. 11-17

Sheep meat: Can we adapt to forthcoming demands?

Anderson J.M.L.

Currently, the European sheep industries face global competition and revolutionary changes. The similarities of the many animal meat products make them compete on a cost-of-production basis. Issues such as environmental impact, human nutrition, food safety and biotechnology have increasingly large consequences on the production chain. The recent economic problems have highlighted and caused the need for fundamental reappraisal of production aspects focused more clearly on the relationship with the consumer. The industry has to be market driven - responding to the consumer at all times. A constant review of each market conditions (including niche) is necessary. The need for quality and consistent quality, convenience and tenderness is vital to success as is presentation and packaging. The end product must exceed end-users expectations to include convenience, nutrition, health status, system of production and welfare. Adequate promotion is necessary, including service provided around the product, in the market and education to the consumer.



Citer cet article    

Anderson J.M.L. Sheep meat: Can we adapt to forthcoming demands?. In : Rubino R. (ed.), Morand-Fehr P. (ed.). Production systems and product quality in sheep and goats . Zaragoza : CIHEAM, 2001. p. 11-17. (Options Méditerranéennes : Série A. Séminaires Méditerranéens; n. 46). Meeting of the Sub-Network on Production Systems of the FAO-CIHEAM Inter-Regional Cooperative Research and Development Network on Sheep and Goats, 1999/09/23-25, Molina de Segura-Murcia (Spain). http://om.ciheam.org/om/pdf/a46/01600106.pdf