The objective of this paper is to analyse the trends of the feed sector in Mediterranean countries taking the EU as a reference as it is thought that they are mainly dependent on economic development. Moreover, animal food consumption is not expected to increase further in the future, as income elasticities are very low. In non-Arab Mediterranean countries, the feed sector has future opportunities as pork, poultry and eggs consumption has increased. Alternative measures have been used to determine if whether animal food product consumption patterns are converging among Mediterranean countries, on one hand, and among EU countries, on the other. Results from both dynamic factorial analysis and convergence has shown that a divergence process is taking place in both cases and that it is not possible to talk about a single European diet or a single Mediterranean diet. Feed companies must be aware of such trends in order to implement the appropriate marketing strategies in each geographical area.