The main objective of this study is to contribute to a better knowledge of the pomegranate sector in the region of Tadla (Morocco), through a technico-economical analysis of the various stages of development and marketing of the fruits. The expected outputs of this diagnosis is a better knowledge of the cultivation methods, the comprehension of their reasoning and the identification of the problems limiting the development of the sector and the productivity of the orchards. This study will help in defining research topics that will be taken into consideration by the regional development agencies and nongovernmental organization in their plans of action.